Why Do I Need a New Website?

Since you’re here, I suppose you’ve been asking yourself “why do I even need a website?”

This is a good question. If digital is not your strength, it might seem like a lot of hassle, or another cost you’re not willing to pay. Or you might think your current system is working just fine, that there isn’t a need to change it.

However, if you’re looking to increase leads and ultimately revenue (who isn’t?), a fresh website could be a game changer for your business.

In this blog post I’m going to explain how a website can be your best friend when it comes to marketing.

an example of a responsive website on a laptop, tablet and mobile phone screen. Books and a plant at either side.
Note: My blog posts sometimes contain affiliate links.

Why Invest in a Website?

Your Best Marketing Tool

Your website is your place to show off to the world what you can do. Unlike social media or paid online advertising, you have complete ownership and control over how your content appears. Social media platforms may change their layouts or rules, but your website can look however you want it to! This is your space to be completely unique and true to your company voice.

Build Brand Awareness & Trust

Nowadays, consumers expect reputable businesses to have an online presence. Without one, customers can be wary and slow to reach out. A website is an investment that makes you look professional and credible. It is an opportunity to position yourself as an expert in your field. Having an attractive website with useful information builds trust in your brand.

Get Seen on Search

Google is often the first place people turn to when searching for a product, service or solution. You want to ensure that your brand is appearing on search engines when people are looking. Having a website with SEO is a great way to put you in front of the right people at the right time. It can also build brand awareness for those who need a service but didn’t know about your brand. Plus, it’s free advertising – what’s not to like?

Delivers Lasting Value

A website is one of the most effective ways to market yourself online! It may seem like a large investment, but a good website will last you for years. And unlike online advertising, there is no time limit on how long it will appear for. I must add, however, that many people think that a website is a one-and-done kind of job, but if you want your website to work well for you, it will need to be updated regularly.

Okay, now I understand why... But how?

Another great question. And the truth is, anyone can build a website, if they are willing to devote the time and energy to learn how to do so! Your first step will be to choose a platform, and there is no shortage of choices here. Here is an article which compares a few to get you started. My preferred platform is WordPress, which 42.9% of all websites were built with. WordPress is great for blogging!

If you’re looking for the quickest way to set up an online shop, you should look into using Shopify. Be warned that there is a steep learning curve and these platforms often require knowledge of website development for customization. If you’re looking for a drag and drop website builder, why not check out Strikingly to create your own website with little to no code?

However, if you feel you have enough on your plate with your own business, and would rather trust an expert with the design (a wise decision), I am here to support you! Click the button below to find out more about my web design services.

If you have anything else you’d like to add, I’d love to see it in the comments below.


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