Digital Marketing

Marketing is all about getting your brand in front of people, it’s a huge driver for sales. In a world that’s increasingly dependent on technology, digital is the way forward. But it can be difficult to know where to begin.

“I know I need something, but there’s so much jargon. I’m struggling to select the best channel for my business.”

Does the above quote feel all too familiar to you? Don’t worry. Let’s break down some different components of digital marketing that you may want to consider.

Services

SEO

Improve your search engine ranking results and get seen by potential customers who are already searching for your product/service.

Social Media Management

Organic Social Media is a fantastic, low-cost way to build an audience and showcase your brand.

Email Marketing

Utilise the power of segmentation and automation to deliver valuable messages, build relationships and retain clients.

Search Engine Optimisation

So you have a website, but it’s not ranking for the keywords you’d expect it to? This means you’re inevitably missing out on potential customers and revenue. There are many reasons why this could be happening, including:

  • You’re targeting the wrong keywords.
  • Your website isn’t user friendly or optimised for mobile.
  • Your page speed is slow.

 

I provide SEO consultancy services for small businesses in West Cork, Ireland and beyond. After discussing your SEO goals, we will undertake an initial site audit to discover which areas need improving on your website.

From there, we will develop an SEO strategy for your business. This could include on page SEO, technical SEO, off page SEO, local SEO, keyword research and content strategy.

 

In need of a website refresh? Basic on-page and technical SEO is included in all of my web design packages.

While it can take anywhere from 3-6 months to start seeing results, investing in SEO proves to be a beneficial and cost effective long term solution.

Social Media Management

Social Media is an excellent way to build an engaged community. For social media to be successful, it needs to be consistent. Unfortunately, when you’re running a business, posting on your social media accounts is often an afterthought. (I get it, I also struggle to find the time to do marketing for my own business.) If this is the case for you, it might be a good idea to hire a social media manager.

I provide social media management services to small businesses, covering everything from content creation and scheduling to engagement and reporting.

Once I get an understanding of your business goals, I will create a monthly content calendar for you. I will touch base regularly to ensure the posts I create are aligned with your company’s branding and values. I will also create monthly reports which will highlight what’s working well and what needs improving.

Ensuring you have an active account without the hassle.

Email Marketing

Did you know that for every €1 spent on email marketing, you can expect an average return of €42? That’s an opportunity too good to miss!

 

Email Marketing is so successful because you’re speaking to customers who want to hear from you. Moreover, it has capabilities that other channels simply don’t have – like targeting specific customers, and personalisation of your messages. You can utilize the power of automated email flows which, once set up, will do all the work – making it possible to retarget and retain customers while you sleep.

It’s easy to measure the success of your Email Marketing campaigns with KPIs such as open and click through rate available on all platforms.

 

Talk to me about managing email marketing for your business. I will write copy, design eye-catching emails and set up automations for you.  The Email Service Providers I work with are MailChimp and Klaviyo.

Your Digital Journey Starts Today

Hopefully the above information provides some food for thought. If you’re still feeling a little lost, send me a message. I offer consulting services to small businesses and I would be more than happy to assess your business needs over the phone, free of charge and no strings attached.