5 SEO Tips for Small Business 2023

So, you want to get your web pages ranking higher on Google, but you don’t know much about SEO? You’ve come to the right place. Don’t get me wrong – there is no quick fix for SEO. It’s a slow process, and it takes a lot of work. However, if you are looking for somewhere to start, here are some small changes you can start implementing yourself today that should boost your search engine performance.

Before we begin, make sure to set up Google Search Console for your website if you haven’t done so already to track queries, position, etc.

Note: My blog posts sometimes contain affiliate links.

Keyword Research

Remember that you will need to choose your keyword carefully – don’t just choose any keyword and expect to rank. Many companies spend thousands on SEO every month, and so it is a given that you will not be able to compete with the big players when you are just beginning your SEO journey on your website. Keyword research is one of the most important things you can do. Your best bet is to choose a long tail keyword with a low keyword difficulty and a relatively high search volume. If you want to reach searchers in a certain area, you’ll want to mention that location in your title and throughout your webpage.

There are lots of tools to help you do this. One of my favourites is Semrush. These tools come at a price, but many of these offer free trials so you can test them out and get a feel for each one before choosing.

Keywords Everywhere is a free browser add-on that displays keyword difficulty and related keywords anytime you use Google Search. I find the free version to be a good alternative to the monthly subscriptions services, but you can purchase credits (pay as you go) for more analytics including monthly search volume.

Download an SEO Plugin

You can download an SEO plugin to help you focus your on page SEO efforts. There are plenty of free options available and they’re all pretty user friendly. If your site is on WordPress, check out Yoast or RankMath.

You can insert your page’s focus keyword into the SEO plugin and it will analyse the content on your page and give you suggestions on how to improve your content to rank higher. You can also optimise your titles and meta descriptions to compliment your focus keyword and be convincing to searchers.

Use Tags Correctly

HTML Tags are used in a website to identify headings, subtitles, etc. They range from H1 to H8, and they tell search engines what your webpage is about.
Each page should only have one H1 tag, most likely it will be the title of your page. Your H1 tag should appear high up on your page and should include the focus keyword that you wish to rank for.

You can use as many H2 and H3 (and so on….) as you would like. Subtitles are useful to break the content down into more digestible chunks for the reader – short paragraphs are also considered best SEO practice.

Image Optimisation

It’s important to use images on your website. No one likes clicking on a link and arriving at a page of just text. Pictures break up text nicely and they have the ability to rank in their own right. The problem with images is that people tend to just upload them without optimising them. This can have the opposite effect – a clunky image will hinder your website’s page speed (a huge no-no for SEO), and if it is not named correctly, search engines won’t know what it is.

Having considered this, before you upload an image to your website, you should resize and compress it to reduce the file size – there are lots of plugins that will do this for you after your image has been uploaded if you prefer, Smush is a good one for WordPress. You’ll want to rename the image so the title includes relevant keywords (separated by hyphens so search engines can read it). Once the image is uploaded, you will want to add a description of the image in the alt text field – helpful for SEO and for those with visual impairments.

Unique images will always rank better, but there are plenty of sites with free stock images for use, such as Unsplash or Canva.

Links

You’ve probably heard about how links from other sites are great to boost your domain authority. But this is outside of your control for the most part, and it can be difficult to obtain backlinks when you’re beginning. Did you know that you can also use internal and external links on your own webpages to boost your SEO? Let me explain how:

  • Internal linking: Is when you link to another page on your website. This is helpful as it guides users and search engines to content on your website. If there are no links to a webpage, no one will find it, and it won’t be indexed by search engines.
  • External linking: This is when a link directs users to a different website. Often, people are afraid to use external links because they don’t want to direct people away from their website, but if you provide value to the user by linking to relevant, trustworthy websites, your credibility rises. It also proves that your content is well researched.

Ensure all your links are correct by using a broken link checker.

Extra tip: Don’t just throw in the link – use an anchor text to describe what the linked page is about.

Bonus Tip: Site Audit

Using a free site audit tool is a fantastic way to pinpoint exactly where your website can be improved. A lot of the big SEO players such as Semrush and Ahrefs have tools available. I have also used Pulno to do this in the past. An audit tool can tell you which pages are slow, where you’re not using H1 tags, if you have broken links, and so much more.

Are you having trouble interpreting the data? I offer SEO services and would love to help – Contact me today to create an SEO plan for your website and kickstart your journey.

 

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One Response

  1. I love reading your posts! You’re so creative and interesting, it’s a real breath of fresh air. I would be happy if you left some comments on my blog too 🙂

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